The 2026 Winter Olympics showed that artificial intelligence (AI) is rapidly entering professional sports and the competitive environment. And although those Games introduced innovative solutions ranging from FPV drones for broadcasting to sensors embedded in curling stones, the 2028 Olympics are also already expected to implement AI solutions.
The 2028 Olympics Will Continue the AI Adoption Direction
The 2028 Summer Olympic Games will officially take place July 14–30 in Los Angeles. The main venues are planned to be the LA Memorial Coliseum and SoFi Stadium. Meanwhile, the Paralympic Games will be held August 15–27.
The use of AI in the Olympic Games is not a short-term or isolated initiative but an officially recognized long-term strategy of the International Olympic Committee, where AI will gradually be applied everywhere – from athlete training to audience engagement in broadcasts.
The Olympic AI Agenda, introduced in 2024, defines five key principles aimed at improving fairness and judging in sport, ensuring growing development opportunities for athletes, enhancing the spectator experience, and enabling more than 180 different use cases across the Olympic movement:
- Reliability and transparency
- Human-centered approach (technology will not replace athletes but assist them)
- Fair competition (equal opportunities for everyone)
- Accessibility for all
- Sustainability and long-term impact
What we Already Know About the 2028 Olympics
From publicly available sources it is clear that Google will become one of the main technological infrastructure partners of the 2028 Olympics. The company’s AI solutions – Search, Gemini, and Cloud – will be used not only to improve the spectator experience but also by athletes and organizers.
Google itself has declared an ambitious goal: to create the most technologically advanced Olympic Games in history.
For athletes, AI will be used in training analysis: systems will process sports data and provide real-time insights, helping competitors more accurately evaluate performance and prepare for competition. This means AI will act as a digital analyst complementing coaches’ work.
Google Gemini logo. Image source: Google
A major transformation of the 2028 Olympics will also occur in broadcasting. Google Search and Gemini will be integrated into NBC content, allowing viewers to ask about previous results, athlete statistics, request specific replays, or receive explanations of rules. AI will provide additional context and personalized information, making the viewing experience closer to a dialogue than a traditional television broadcast – each viewer will receive the most relevant content.
YouTube will also join this ecosystem by offering additional Olympic content, short clips, and new interactive formats aimed at broader and younger audiences.
An equally important role is planned in organization. Google Cloud will manage part of the 2028 Olympics digital infrastructure, plan and coordinate the work of about 70,000 staff and volunteers, analyze operational and viewership data, and help solve real-time logistical processes. In other words, AI will be used not only to make the Games more engaging to watch but also to ensure they run smoothly.
Additionally, AI is expected to be applied more broadly – from automatic highlight generation and personalized replays to crowd-flow prediction, security analysis, and infrastructure optimization.
In other words, AI will also be used in a less visible but critically important area – infrastructure maintenance and sustainability. Systems will monitor energy consumption across venues in real time and optimize loads to reduce costs and emissions.
AI will also detect technical faults or equipment early so issues can be solved before disrupting the event. Moreover, digital stadium models (“digital twins”) will be used to inspect infrastructure remotely and reduce the need for physical checks. In this way, technology becomes not only a convenience tool but also a sustainability instrument for organizing the Olympic Games.
This indicates that the 2028 Olympics could become the first event of this scale where artificial intelligence acts as a core operational layer rather than just supporting technology.
Final Thoughts
Thus, although technological integration at the 2026 Winter Games already appears impressive, the upcoming Olympics will bring broader and more innovative AI applications in professional sport. The 2028 Olympics may mark a turning point where the Olympics are seen not only as a sporting event but also as a technological platform demonstrating how modern technologies can truly be applied.
If you are interested in this topic, we suggest you check our articles:
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Sources: Axios, Google, International Olympic Committee
